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stila eyeliner
Worth a lookShows a sweet-spot price point ($23.63 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$23.63avg listing price — sweet spot $15–$100
Price range
Incredible$20.50–$31.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 623K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,174.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand