44
stick concealer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$197K$197K/yr · 372K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,109.14avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.09avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.07–$12.01cheapest to priciest tracked listing — scored on the share inside $15–$100