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sterile eye pads
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Price range
Good$4.89–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,487.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 42K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand