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square gel x tips
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.59–$23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$195K$195K/yr · 345K searches
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Review moat
Bad5,156.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand