67
sprout clips
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great285.3avg incumbent reviews — the moat a new listing must climb
Growth
Great+80.2%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.98–$25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Market size
Okay$245K$245K/yr · 470K searches
Signals No Dominant Brand