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split end repair
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Price range
Good$7.12–$31.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$368K$368K/yr · 231K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,309avg incumbent reviews — the moat a new listing must climb
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand