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spiky lashes
Skip itPrices mostly outside the sweet spot ($5.93–$10.12) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,277.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 366K searches
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Price range
Bad$5.93–$10.12cheapest to priciest tracked listing — scored on the share inside $15–$100