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soap sheets
Skip itPrices mostly outside the sweet spot ($5.07–$14.16) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Good$308K$308K/yr · 717K searches
Review moat
Good1,475.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Price range
Bad$5.07–$14.16cheapest to priciest tracked listing — scored on the share inside $15–$100