51
soap gift set
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.94avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.30–$51.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,665.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 56K searches
Signals No Dominant Brand