56
small glass spray bottles
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.00–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$181K$181K/yr · 178K searches
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,201.42avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand