50
small clear pouch
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($78K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Price range
Good$4.27–$32.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,087.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$78K$78K/yr · 369K searches
Signals No Dominant Brand