44
sleeping mask skincare
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.74avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$10.81–$32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$856K$856K/yr · 409K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,281.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand