49
single wax warmer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.48avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.04–$189.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$240K$240K/yr · 114K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,559.95avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand