54
shower cap for braids
Worth a lookShows low returns (1.3%), but pricing outside the sweet spot ($9.41 avg) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.01–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,380.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 252K searches
Avg price
Okay$9.41avg listing price — sweet spot $15–$100