42
short coffin nails
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$3.83–$20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Review moat
Bad5,323.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 78K searches