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shiny top coat nail polish
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.34–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Review moat
Bad5,888.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 41K searches
Brand share
Bad96%top-5 brand share — brand-locked demand