48
shine hair mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$15.73avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,269.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.57–$18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 111K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap