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shea butter body wash
Skip itPrices mostly outside the sweet spot ($4.87–$13.55) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$159K$159K/yr · 196K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Avg price
Okay$8.92avg listing price — sweet spot $15–$100
Review moat
Bad7,104.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$4.87–$13.55cheapest to priciest tracked listing — scored on the share inside $15–$100