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shaving foam
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Good$401K$401K/yr · 310K searches
Price range
Good$1.64–$31.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Review moat
Bad10,053.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand