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shamrock freckles
Skip itSoft demand (-89.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good502.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$8.01–$15.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 34K searches
Growth
Bad-89.5%90-day search growth — must beat 0% to launch