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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great439.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.43–$35.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 177K searches
Brand share
Bad100%top-5 brand share — brand-locked demand