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setting lotion for hair
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$4.21–$25.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 169K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad11,023.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand