63
semi cured gel nail strips
Launch itA $1.3M/yr market growing +7.5% this quarter with returns at 1.5% — clears our launch bar.
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 6.7M searches
Price range
Good$7.06–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.59avg listing price — sweet spot $15–$100
Review moat
Okay1,745.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale