44
self haircut kit for men
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.06avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$173K$173K/yr · 184K searches
Price range
Okay$6.50–$267.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,958avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch