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seki edge ss-112
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Price range
Great$12.94–$24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,462avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand