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sebum cushion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Price range
Okay$9.14–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,579.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$187K$187K/yr · 249K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand