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sea salt shampoo
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$6.09–$34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,927.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 102K searches
Brand share
Bad99%top-5 brand share — brand-locked demand