52
scissor holder
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Review moat
Great361.21avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Price range
Great$6.14–$41.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 129K searches
Signals No Dominant Brand