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schick razor refills women
Launch itA $1.8M/yr market growing +17.0% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 600K searches
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Great$9.29–$36.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,562.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand