47
scalp cleanser for build up
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.12–$32.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,100.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 83K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch