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56

samples

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 25Conversion 15Competition 81Returns 99Price range 82Avg price 95Brand share 53Review moat 48Quality gap 72

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.48

avg listing price — sweet spot $15–$100

Price range

Great$1.04–$83.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,724.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$143K

$143K/yr · 330K searches

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Search terms