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sample containers
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$3.96–$24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,050.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 140K searches