51
rubber base gel for nails
Worth a lookShows low returns (1.1%), but soft demand (-2.7% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$505K$505K/yr · 1.3M searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,683.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Price range
Okay$5.94–$20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand