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rough and bumpy skin lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Price range
Great$11.25–$34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$426K$426K/yr · 183K searches
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,658avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand