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rosemary conditioner
Launch itA $1.4M/yr market growing +6.7% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$33.11avg listing price — sweet spot $15–$100
Price range
Great$5.73–$86.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 217K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,091.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand