51
rome perfume
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible49.22avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$41.01avg listing price — sweet spot $15–$100
Price range
Incredible$33.91–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+81.0%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 109K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier