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rigid collodion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,192.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Market size
Okay$168K$168K/yr · 212K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.36–$12.49cheapest to priciest tracked listing — scored on the share inside $15–$100