50
refined shea butter
Worth a lookShows low returns (0.7%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.51avg listing price — sweet spot $15–$100
Price range
Great$7.59–$64.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,429.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$177K$177K/yr · 86K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.1%90-day search growth — must beat 0% to launch