43
red ribbon for hair
Skip itPrices mostly outside the sweet spot ($4.09–$9.86) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,505.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.58avg listing price — sweet spot $15–$100
Market size
Bad$53K$53K/yr · 116K searches
Price range
Bad$4.09–$9.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand