38
red rhinestones for nails
Skip itSoft demand (-49.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.06–$28.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,336.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 74K searches
Growth
Bad-49.9%90-day search growth — must beat 0% to launch