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red polka dot bandana
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good603.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Price range
Good$5.56–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 29K searches