54
red mascara
Worth a lookShows low returns (0.7%), but a deep review moat (59,931 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Great$975K$975K/yr · 819K searches
Avg price
Great$15.32avg listing price — sweet spot $15–$100
Price range
Good$4.72–$27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad59,931.19avg incumbent reviews — the moat a new listing must climb