red hair tinsel
Worth a lookShows searches that convert (10.0% search→purchase), but prices mostly outside the sweet spot ($5.34–$10.42) keeps it on the watch list.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Great+78.2%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good734avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.15avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 62K searches
Price range
Bad$5.34–$10.42cheapest to priciest tracked listing — scored on the share inside $15–$100