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red glitter gel nail polish
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad6,893.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.19avg listing price — sweet spot $15–$100
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.73–$16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$20K$20K/yr · 68K searches