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red glitter eyeshadow
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,205.97avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.82–$19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.17avg listing price — sweet spot $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 40K searches