38
red gems
Skip itPrices mostly outside the sweet spot ($5.73–$14.23) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,079.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$41K$41K/yr · 98K searches
Price range
Bad$5.73–$14.23cheapest to priciest tracked listing — scored on the share inside $15–$100