47
red face gems
Skip itPrices mostly outside the sweet spot ($4.15–$15.72) — this niche doesn't clear our bar today.
Review moat
Great376.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Bad$7.81avg listing price — sweet spot $15–$100
Market size
Bad$32K$32K/yr · 61K searches
Price range
Bad$4.15–$15.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand