57
rat tail combs
Launch itA $889K/yr market growing +6.8% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Great$889K$889K/yr · 1.5M searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,403.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.80avg listing price — sweet spot $15–$100
Price range
Bad$3.07–$7.87cheapest to priciest tracked listing — scored on the share inside $15–$100