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raspberry perfume

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A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 37Competition 21Returns 100Price range 81Avg price 95Brand share 42Review moat 86Quality gap 72

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.95

avg listing price — sweet spot $15–$100

Review moat

Great271.92

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.43–$109.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Market size

Bad$49K

$49K/yr · 70K searches

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