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q tips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$16.5M$16.5M/yr · 9.6M searches
Conversion
Incredible34.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.96avg listing price — sweet spot $15–$100
Review moat
Bad37,502.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.63–$9.87cheapest to priciest tracked listing — scored on the share inside $15–$100